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Advertising & Sponsorship Opportunities

HCAF offers vendors a multitude of ways for Florida home care providers and industry vendors to showcase their products and services through advertising and sponsorship opportunities. All fees listed below apply to HCAF members only. Prospective members pay double the listed fee.

For more information, contact us at (850) 222-8967 or click here to send us a message online. Please report website bugs and broken links via email to the webmaster at info@homecarefla.org.

Email Promotion Advertisement Package

Feature your organization's logo in all HCAF email promotions, including our semi-monthly newsletter, continuing education event announcements, news updates, calls to action, and more. We send approximately 30 emails per month and our email list totals more than 9,600 subscribers.

Our members-only email newsletter, which is sent to more than 4,500 home care professionals semi-monthly. Newsletter contents include the latest industry news and views, legislative and regulatory updates, upcoming continuing education opportunities, Career Center job openings, member announcements, and more.

Advertisement dimensions are 250 × 250 pixels (PNG, JPG, or GIF format).

  • 1 week: $100
  • 1 month: $400
  • 3 months: $1,200
  • 6 months: $2,400
  • 1 year: $4,500

Member Directory & Referral Guide Advertisement

The Member Directory & Referral Guide is an indispensable tool for all home care industry professionals. Published every summer, the directory is mailed to all of Florida's more than 2,000 licensed home care agencies and every hospital discharge planning unit in Florida (more than 300 total). The digital edition is also available year-round on our website.

Advertising space ranges from a business card-sized ad to a full-page ad. Click here to view advertising options and rates for the 2021 edition.

For more information, contact our publisher, E&M Consulting, Inc., at (800) 572-0011 or email contact@emconsultinginc.com.


Home Care Salary & Benefits Report Advertisement

The Home Care Salary & Benefits Report is an annual compensation and fringe benefits study of Florida's home care industry landscape based on a survey of providers. In short, this report lets providers know if they are paying their staff too much or too little, and so much more!

Report data includes pay rates per hour and per visit for administrative, support, and clinical staff; recruitment incentives; employee benefits; productivity standards; pay differentials; and, among others, job description definitions. Additionally, report data is subdivided by provider type (i.e., Medicare-certified, Medicaid-certified, and Private Duty) and geographically (statewide and by health care region). Advertise your organization in this must-read report!

  • Full page: $150
  • Half page: $75
  • Quarter page: $50
  • Business card: $25

Career Center Job Posting

HCAF's Career Center provides great value to job-seeking home care professionals. Every open position is included in the semi-monthly Job Flash email, which is sent to more than 9,600 subscribers.

  • 30-day posting: $99
  • Multiple 30-day postings: $79.20 each…save 20%!
  • Annual subscription (unlimited): $2,500

Email Newsletter Advertisement

Promote your organization with an advertisement in our members-only email newsletter, which is sent to more than 4,500 home care professionals semi-monthly. Newsletter contents include the latest industry news and views, legislative and regulatory updates, upcoming continuing education opportunities, Career Center job openings, member announcements, and more. Advertisement dimensions are 250 × 250 pixels (PNG, JPG, or GIF format).

Certified Newsletter

Sent to approximately 3,000 professionals employed by a Medicare- and/or Medicaid-certified member agency

    • 2 months (4 editions): $300
    • 6 months (12 editions): $900
    • 1 year (26 editions): $1,950

Private Duty Newsletter

Sent to approximately 1,500 professionals employed by a Private Duty/licensed only member agency

    • 2 months (4 editions): $150
    • 6 months (12 editions): $450
    • 1 year (26 editions): $975

Certified & Private Duty Combination

Sent to approximately 4,500 professionals employed member agency

    • 2 months (4 editions): $400
    • 6 months (12 editions): $1,200
    • 1 year (26 editions): $2,600

Website Leaderboard Advertisement

The rotating leaderboard advertising space provides premium exposure on HCAF's home page, which averages approximately 6,300 views every month. Space is limited to four rotating advertisements at a time and dimensions are 900 (w) × 84 (h) pixels (PNG, JPG, or GIF format).

  • 3 months: $1,000
  • 6 months: $2,000
  • 1 year: $4,000

Magazine Advertisement

HCAF's FLORIDA AT HOME magazine is a member benefit designed to feature vital information for Florida home care industry professionals. The biannual magazine is delivered to all members every June and December in printed and digital formats. The magazine features expertly, insightful, and timely content about the latest trends, developments, updates, and best practices for Medicare, Medicaid, and Private Duty providers. It is mailed to every Florida home care provider — more than 2,000 as of Spring 2021 — and over 100 industry vendors.

Click here to view current advertising options and rates, or contact our publisher, Innovative Publishing, at (844) 423-7272 or advertise@innovativepublishing.com.

HomeCareCon Annual Conference & Trade Show

HomeCareCon is HCAF's Annual Conference and Trade Show and the leading and largest home care industry event of the year in the South. Each year we bring together hundreds of industry professionals (approximately 600 on average) spanning agency leadership, clinicians and caregivers, state and national health care and legal experts, and vendors who serve the industry.

We need your support to make our 32nd Annual Conference & Trade Show as successful as possible. Our sponsorship program is designed to help you and your organization seek ways to reinforce your position as a market leader in exchange for helping to defray some of our extensive conference costs. Our goal is to offer your organization a wide range of opportunities to create positive exposure that reinforces awareness of your products and services within Florida’s home care industry.

Sponsorship fees range from $100 to $10,000, and there's something for every budget! Sponsors contributing $5,000 or more will receive a complimentary booth at our Trade Show (as space permits). We are willing to work with each sponsor on a case-by-case basis in order to find a perfect match between your marketing objectives and our conference expenses.

For more information, email Monica Smith, Deputy Director, at msmith@homecarefla.org or call (850) 566-6999.


In-Person Education Programs

HCAF hosts approximately 100 live continuing education programs per year, both in-person and online/virtual. The typical cost for sponsoring a program is $10 per attendee. HCAF is willing to discuss setting a cap, depending on the registration rate for attendees and the number of expected attendees.

In-person programs provide the following benefits of sponsorship:

  • If a representative from your organization is interested in attending a sponsored, in-person program, you are welcome to set up a table, hand out marketing materials, and network with attendees before the program begins, during registration, during breaks (full-day programs typically have one morning break, lunch break, and an afternoon break), and after the program.
  • At the beginning of the program, your organization's representative would be welcomed to introduce the speaker(s), if desired.
  • Towards the end of the lunch period, your representative will have the opportunity to present a product demonstration or present an introduction to the attendees (usually 10-15 minutes).
  • If lunch is served in the classroom, your representative will have access to the laptop being used to run the presentation (e.g., to demonstrate a product, show your website, play a video, etc.).
  • If lunch is served in a different room, HCAF can make arrangements for lunch to be cut 10-15 minutes short and ask participants to return to the classroom, or your organization can pay any additional audio/visual fees to arrange for a 10-15 minute presentation within the room where lunch is being served.
  • If your representative would like to present during the entire lunch period, HCAF would expect that you would cover the entire meal bill as our lunch sponsor.

For more information, email Monica Smith, Deputy Director, at msmith@homecarefla.org or call (850) 566-6999.


Online/Virtual Education Programs

HCAF hosts approximately 100 live continuing education programs per year, both in-person and online/virtual. The typical cost for sponsoring a program is $10 per attendee with a maximum fee of $500. Fees are structured this way so that sponsors do not risk paying a lot of money if there are not very many attendees, and it also reduces the risk of paying an indeterminable amount if the program is very well-attended.

Online/virtual programs provide the following benefits of sponsorship:

  • Your organization's logo on event-specific email promotions, the event registration webpage, and in the program presentation.
  • Verbal recognition of your organization through a promotional blurb (1-2 sentences that you provide, subject to approval) and a statement of appreciation for your support at the beginning and end of the program
  • Distribution of marketing collateral (if provided) for attendees to download with the presentation materials (or provide a hyperlink to access the collateral).
  • List of attendees provided after the program, including full names and mailing addresses (email address cannot be provided unless the attendee agrees to share at the time of registration).

If you are interested in sponsoring an online/virtual program, forward your organization's logo and the name of the program you wish to sponsor to Monica Smith, Deputy Director, at msmith@homecarefla.org, or call (850) 566-6999.


Home Care Connections

Home Care Connections are held biannually in all 11 health care regions of the state. A live/online event is also held. These regional events give home care professionals the opportunity to network with colleagues, obtain the latest industry news and updates, and discuss current issues and best practices. They are designed to be low-cost and conveniently located. Attendance is open to all, however, members enjoy lower registration rates.

There are three sponsorship levels for HCAF's District Connections. Connections take place in all 11 health districts of the state twice per year (spring and fall). Additionally, statewide, live virtual events are held in the spring and fall for Certified providers and Private Duty providers.

Virtual Sponsorship – $100 per event

Virtual sponsorship provides the following benefits:

  • Your organization's logo on event-specific email promotions, the event registration webpage, and in the program presentation.
  • Verbal recognition of your organization at all in-person events and the virtual event through a promotional blurb (1-2 sentences that you provide, subject to approval) and a statement of appreciation for your support at the beginning and end of the program.
  • Opportunity to distribute marketing materials that will be distributed to all attendees (in-person and virtual).
  • List of attendees provided after the program, including full names and mailing addresses (email address cannot be provided unless the attendee agrees to share at the time of registration).

In-Person Sponsorship – $250 per event

All the benefits listed above for virtual sponsors will be provided for in-person sponsors, plus the following benefits:

  • Opportunity to interact with attendees during the registration process. HCAF will include a 20-minute break half-way through the event that can serve as a mini-trade show for in-person sponsors.
  • Tabletop display with your organization's signage and marketing materials, plus the opportunity to raffle off a prize to attendees.
  • HCAF will make arrangements to spread catered food and beverage amongst, next to, or actually on the sponsor tables…think bait!
  • HCAF staff will highly encourage attendees to interact and visit the tabletop displays before, during, and after the event.

Series Sponsorship

For series sponsors (can be a combination of virtual and in-person sponsorships), the following benefits are included:

  • As time allows, only series sponsors will be given the opportunity to address the audience either before the event or when the mid-event networking break begins. We encourage such sponsors to give their name, organization, and the one thing attendees will receive or learn if they visit your table during the networking break.
  • Series sponsors (virtual, in-person, or a combination of both) will be included as a sponsor of the statewide, live virtual Connection event at no charge.
  • Opportunity to introduce one breakout session speaker at the next HomeCareCon Annual Conference & Trade Show.

For more information, email Monica Smith, Deputy Director, at msmith@homecarefla.org or call (850) 566-6999.

In-Person SponsorshipsVirtual SponsorshipsSeries Sponsor Fee
011$770
110$875
29$980
38$1,085
47$1,105
56$1,202
65$1,260
74$1,355
83$1,380
92$1,470
101$1,560
 11 0 $1,650

Advocacy Days

HCAF's annual advocacy days in Tallahassee (spring) and Washington, D.C. (spring and fall) take place over two days and give industry professionals the opportunity to meet with policymakers to enhance their awareness of home care and advance industry priorities. Both events include a kickoff reception and policy briefing, followed by a full day of legislative meetings.

Sponsor support offsets the cost of the event, including developing and printing advocacy materials (e.g., fact sheets, legislator directories, etc.), travel, lodging, and meals. For sponsoring an advocacy day event, your organization's logo will be featured on all related email promotions, the event registration webpage, and advocacy handouts. Additionally, sponsors will be recognized by HCAF staff at the beginning of the kickoff reception and policy briefing. A representative are also able to address the audience and interact with attendees throughout the event.

Pricing varies for advocacy events. For more information, email Kyle Simon, Director of Government Affairs and Communications, at ksimon@homecarefla.org or call (850) 222-8967.