Give Thanks: Increase Referrals for Your Agency by Showing Gratitude
Monday, October 30, 2017
By Leigh-Ann Heuer, corecubed
Whether it's a simple "Thank You," or a token of gratitude, everyone loves feeling appreciated, and when home care clients and referral sources feel appreciated by and satisfied with your agency, it's good for business. When clients are happy, they're more likely to give your agency a good online review or word-of-mouth recommendation. According to the 2016 Home Care Benchmarking report, past and current clients and their loved ones are the top referral source for agencies, and represented 24.4% of median revenue in 2015.
And what better way to create happy clients than by showing them how much they're appreciated all year long? Here are some of the top ways to show your clients, referral partners, and employees how thankful you are for their contributions to your business.
Customer Love Email Campaigns
Communication is a vital aspect of a positive agency-client/referral relationship. Regular contact with current and potential clients and referral sources via eblasts and enewsletters not only keeps your agency top of mind, it also helps clients and caregivers stay informed about new agency information. Customer love email campaigns can also be used to show clients and referrals how grateful you are for their business. Use your email campaigns to welcome new clients, recognize the anniversary of when they started service, and offer discounts or gift cards for special occasions such as birthdays or simply as a way of saying thank you.
Employee Love Email Campaigns and Referral Programs
Email love campaigns can extend beyond clients and referrals to your own employees as well. Your caregivers work hard and are the face of your agency, so it is important to show your appreciation to them as well. Celebrate birthdays and work anniversaries with special emails that contain a gift card code for a local coffee shop or day spa. In addition, agencies can express thanks to employees by instituting an employee referral program. Research from Home Care Pulse found that current employees are the top recruitment source for agencies looking to hire quality caregivers with staying power. Investing in a formal employee referral program allows companies to tap into their greatest asset – their employees - while showing how important their input is to the business.
Printed Client, Referral, Employee Thank-You Cards & Gifts
Some traditions never go out of style. For decades now, the thank-you card has been a tried and true way to express gratitude. A professionally designed and branded thank-you card is a great way to express to clients and referrals how grateful you are for their business, while keeping your agency in the forefront of their minds. You can even attach the cards to a small gift or include a gift card inside.
The upcoming holiday season is a great time to think about how you want to express your gratitude for all the people who help your agency thrive, but remember, "Thank You" is an important thing for clients and employees to hear throughout the year. How will your agency give thanks this year and in the new year ahead?
Leigh-Ann Heuer is Digital Marketing Specialist and Lead Content Architect at corecubed.com. corecubed is a full-service home care marketing and sales consulting firm specializing in helping high-quality home care agencies grow with innovative, industry-specific advertising and sales strategies and solutions.