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The Right Tool for the Job: Understanding Marketing Tactics
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When: Wednesday, June 28, 2017
12:00pm-1:00pm ET
Where: Webinar
Presenter: Jason Chagnon
Contact: Julia Heath
(850) 222-8967

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The Right Tool for the Job

Understanding Marketing Tactics


Wednesday, June 28, 2017

12:00 PM -1:00 PM ET (login at 11:45 AM)



Would you use a hammer to cut your hair? Or a stethoscope to check your oil?


In marketing today, there are more tools than ever…and more ways to misuse them!


In this discussion, we’ll examine the most popular marketing tools being used in the home care industry today. We’ll take a look at both digital and traditional marketing, and show you where to begin, and how to get the best returns on your time and money.


Here are some of the tools (and questions) we will review:

  • Direct mail – does it work? If so, how?
  • Email marketing – can you get people to actually read your email?
  • Blogging & Social Media sharing – what works…and what’s a waste of time?
  • Website design & SEO – how do you get website visitors to take action?
  • Sales collateral – is it needed?

Meet the Speaker:

Jason Chagnon is President/CEO of Providentia Marketing, an inbound marketing firm specializing in the home care industry. Before founding Providentia Marketing, Jason was the owner and CEO of a successful staffing and recruiting firm. He has worked with hundreds of employers in a wide variety of industries and he knows what works, and what doesn't when it comes to effective marketing. Providentia Marketing offers a range of services to satisfy the marketing needs and fit the budgets of all kinds of senior care firms. The company was founded with a simple mission: to make great marketing more affordable to the senior care industry. Their award winning team of over 40 marketing professionals is based in the US. Whether you’re looking for an effective strategy to stand out from the competition or you need a new website, Providentia Marketing can help. Jason holds a BS in Economics and Finance from Bentley University in Waltham, MA.

To reach Jason directly, send an email to , call him at 941-225-2846. Visit


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