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HCAF's First Friday Private Duty Lunch Chat - August 2020
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 Export to Your Calendar 8/7/2020
When: Friday, August 7, 2020
12:00 - 1:00 PM ET
Where: Webinar
Presenter: Lisa Malone, Axxess
Contact: Julia Heath
(850) 222-8967

Online registration is available until: 8/7/2020
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HCAF's Private Duty Lunch Chat - August 7, 2020

Growing Home Care Revenue Through Specialty Programs,
with Annual Conference Gold Sponsor Axxess!

Join HCAF’s Private Duty Director Kristen Wheeler for an informative chat covering hot topics affecting the Private Duty home care industry. As part of your HCAF membership benefits, these monthly webinars are offered free only to our Private Duty members.


Increasing private duty market share requires agencies to demonstrate value to multiple referral sources, including patients and families. By training caregivers on specialty programs, agencies are able to grow revenue streams while at the same time providing career ladders for caregivers - thus creating a win-win for private duty. This presentation will discuss seven private duty specialty programs with associated marketing plans. Attendees will walk away with actionable items to grow their private duty business. 

Join Axxess' home care clinical product manager, Lisa Malone, to learn how to diversify your business and increase revenue.


Attendees will learn:
  • The importance of using senior safety as the foundation to all specialty programs
  • How to demonstrate the value of services and thus increase business to various referral sources
  • How to develop a marketing plan that showcases multiple specialty programs
  • The correlation of specialty programs and reduced caregiver turnover rates

Meet the Speakers

Lisa Malone is the Clinical Product Manager at Axxess, the fastest-growing home healthcare technology company. In her role, Lisa provides leadership and communication to ensure the client’s needs are met. She drives the partnership with internal stakeholders to guide solutions from concept to launch.

Prior to joining Axxess in 2019, Lisa served in leadership roles at Maxim Healthcare Services for over a decade. As the Director of Clinical Services, she coached and mentored her team of professionals to provide excellent care and make a long-lasting impact on their patients.

Lisa is deeply involved with a religious nonprofit that her husband started. They work to create and support discipleship environments for young adults. 

Lisa got her bachelor’s degree in psychology and physical education from Austin College. She later went to Grayson College where she received a degree in Nursing as well.


Private Duty and Combo Members: FREE
Certified and Associate Members: $15
Potential Members: $25

We will attempt to record this event and it will be available for purchase on-demand within several days of the webinar.

By registering for this event, you are agreeing to our linked payments, cancellation, and substitution policies.

HCAF offers a multitude of ways for home care industry vendors to promote products and services, including through educational program sponsorships. Gain additional exposure for your organization by sponsoring this program! Click here for sponsorship information, fees, and additional opportunities.

Associate Members