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HCAF's First Friday Private Duty Lunch Chat: Webinar
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When: Friday, February 1, 2019
12:00 PM - 1:00 PM ET (login at 11:45 AM)
Where: Webinar
Presenter: Stacie Gillespie, Amy Selle and Marissa Snook
Contact: Julia Heath
(850) 222-8967

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February First Friday Private Duty Lunch Chat

Friday, February 1, 2019
12pm-1:00pm (login at 11:45am)


The healthcare at home landscape is evolving as demographics shift towards more people reaching the age where care might be needed, and as technology jumps ahead with social and business integration and solutions. Join us to learn the top 10 moves an agency can make to influence potential clients and referrals to fall in love with your home care agency.


  • Emphasize the role that technology plays in reaching and connecting with potential clients, referral sources and the public
  • Define the best practices in digital marketing, and how those practices integrate with agency operations for maximum success
  • Present a clear diagram of a strategy for success using technology as a tool for reaching and securing new clients and referral sources

Meet the Speakers:

Stacie Gillespie is corecubed’s SEO Manager.  She has 10 years of integrated marketing experience, holds Google Analytics Individual Qualification and is Google AdWords Certified.  Stacie’s experience in developing and executing strategic marketing communication plans in healthcare, consumer goods, electronics, architecture and retail packaging allows her to help companies thrive in online searches by developing on-target meta data, copy optimization, link building, local searches and more.  Stacie’s personal motto is “Love people. Use things. The opposite never works.”

Amy Selle is a Co-Managing Director of corecubed.  A winner of the Public Relations Society of America Chicago Chapter Skyline Award for marketing healthcare services as well as the Publicity Club of Chicago Silver Trumpet Award for consumer marketing campaigns, Amy is skilled in marketing, advertising, messaging, content, public relations, branding, website and social media, and has been marketing aging care services since 2011.  Amy’s personal motto is “these are the good old days.”

Marissa Snook is a Co-Managing Director of corecubed and Administrator of corecubed’s MOST program.  She has been instrumental in in-home care marketing since 2005.  Specializing in home care, database contacts, and media relations, Marissa serves as the direct client contact on a daily basis.  She guides the creation of award-winning materials and processes and is corecubed’s in-house “concierge” for meeting MOST clients’ needs.  Marissa’s personal goal? Making marketing easy for you to understand and implement.


Private Duty and Combo Members: FREE
Certified and Associate Members: $15
Potential Members: $25

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