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HCAF's Private Care Symposium: Tampa
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When: Tuesday, October 2, 2018
Where: Tampa Marriott Westshore
1001 N Westshore Blvd
Tampa, Florida  33607
Contact: Kristen Wheeler
(850) 222-8967

Online registration is closed.
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Click here to view the Private Care Symposium Website

This October, you are invited to attend the Home Care Association of Florida's Private Care Symposium, our inaugural full-day meeting with workshops, tactics, tidbits, and treats for private pay home care providers. Join colleagues from across the state and learn from industry experts about the latest in Private Duty home care!



Time Session Speaker(s)
7:30-8:30 AM Registration and Breakfast
8:30-9:30 AM

Welcome, Florida Private Care Providers!

Join HCAF’s own Kristen Wheeler for our opening session to kick off this Private Care Symposium and learn about the latest updates and expected changes to state regulations. Recent inquiries submitted by members will be shared and addressed, with input from the Agency for Health Care Administration. Ample time will be allowed for your questions, too – don’t miss your chance to have an audience with your HCAF staff!

Kristen Wheeler, HCAF
9:40-10:30 AM

Making Your Private Care Agency the FIRST Choice of Caregivers

The caregiver shortage is everywhere – no part of the state or the country is immune. And, with major retailers like Walmart, Starbucks, and Uber pulling from the same pool, how can a home care agency compete and win? Join seasoned HR professional Ashley Briones with Brooks Americare Home Health to learn how to evaluate your agency’s risks, how to create a plan for competitive hiring, the importance of stay interviews, and more!

Ashley Briones, MBA, PHR, SHRM-CP, Brooks Rehabilitation Home Health
10:30-10:50 AM Networking Break with Sponsors
10:50 AM - 12:00 PM

Sales Team Traps – Avoid Them & Find Greatness!

Average reps struggle, good reps grow, great reps explode their sales by avoiding these all-too-common traps! If you want your sales team to move from good sales results to great, this session is for you. We'll discuss each of the five key "traps" that reps fall into, slowing performance and hurting results. You'll gain specific knowledge and tips on how to break out of these traps and into great success! Make these simple, yet powerful changes and watch your hours grow. Michael Giudicissi is the expert in home care sales and will bring his 17 years of experience and knowledge to help your agency flourish.

Michael Giudicissi, Power Shot Training
12:00-1:00 PM Strategic Networking Lunch
1:00-1:50 PM

Employee Classification, Non-Competes and Other Legal Conundrums

The U.S. Department of Labor’s Wage and Hour Division’s recently released bulletin about employer relationships has everyone’s heads spinning – are you sure you’re compliant? Are your non-compete agreements strong enough to hold up in court? Are you familiar with Workers’ Compensation laws in Florida? Join local legal expert, Grant Kindrick, Esq., partner at Bleakley Bavol & Denman, to get these and all of your legal questions answered!

Grant Kindrick, Esq., Bleakley Bavol & Denman
2:00-3:20 PM

Thriving Through New Programs, Partners and Payers

With the announcement that Medicare Advantage plans will include non-medical services beginning in January 2019, the private care landscape is quickly and dramatically shifting. If your agency is not seeking out Medicare Advantage plans, bundled payment providers, Accountable Care Organizations (ACOs), preferred provider agreements, and strategic partnerships, the industry might just pass you by. Statistics, service levels, and outcomes far outweigh cost-per-hour in the new landscape. Learn what you need to do next with home care strategy expert Michael Giudicissi of Power Shot Training.

Michael Giudicissi, Power Shot Training
3:20-3:40 PM Networking Break with Sponsors
3:40-4:30 PM

What Do They Really Want? Creating Strategic Partnerships with Post-Acute Care Providers

When patients are sent home, orders for skilled home health care oftentimes go along with them. What about their private care needs? Join this panel of experts from across the post-acute care spectrum to learn just what they are looking for from Private Duty providers so that you can position your agency to build those partnerships and watch your referrals grow!

Erin Aaron, RN, Caring Connection Palms of Pasadena Hospital ACE unit (Acute Care for Elderly) * Marianne Baldwin, LPN, The Fountains * Denise Bellville, RN, COS-C,
Comprehensive Home Care * Kimberly Competelli, MPT, ATL, Keystone Healthcare & Rehabilitation Services * Jennifer King, MA, CCC-SLP, HCRManorCare Chris Merritt, BSN, RN, WCC, Sunbelt Visiting Primary Care
4:30 PM Closing Remarks



Tampa Marriott Westshore
1001 North Westshore Boulevard
Tampa, Florida 33607

Reservations can be made with Marriott reservations at (813) 287-2555. The cutoff date to reserve a room in HCAF's block at the special rate of $152 (plus state and local taxes) is Friday, September 21.

Early Bird Registration

  • Private Duty & Combo Members: $149
  • Certified & Associate Members: $299
  • Prospective Members: $399

All rates are based on when payment is received. Early bird rates end September 21. After September 21, rates will increase $50.

Payment & Cancellation Policy

Cancellations must be made in writing or by email to Julia Heath at Cancellations received before September 21 are subject to a 15% fee. Cancellations received after September 21 are subject to a 40% fee. No refunds will be issued after September 28. Outstanding invoices after September 28 are due in full and no adjustments will be made. Several people cannot share one registration, but if a registrant cannot attend, then a substitute can attend in his/her place for no additional fee.

Thank you to our Silver Sponsor!

Interested in becoming a sponsor? Click here for more information.

Associate Members